On Measuring the Impact of Hyperlinks on Reading

From the 7th to the 8th February 2012 I attended an Industry Forum for Web Science in Southampton. I am presented a poster on reading hyperlinks on the Web and using the methodology of eye tracking to measure the impact of hyperlinks on reading. Below is a link to a pdf of the poster.

Fitzsimmons, G., Weal, M. & Drieghe, D. (2013, February). On Measuring the Impact of Hyperlinks on Reading. Poster presented at the Industry Forum for Web Science, Southampton.